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Engagement & Impact

Planning for Engagement and Impact

Five principles to underpin your impact

Design

Know the impact you want to have and design impact into your research from the beginning.

  • Set goals and collaboratively plan for impact
  • Plan the timing of your engagement
  • Understand what everyone wants and expects from the project
  • Build in flexibility to respond to changing needs
  • Find resources and skilled people to support your impact
Represent

Systematically represent the needs of those who will use your research.

  • Analyse stakeholders to identify key relationships and who has influence 
  • Identify stakeholders who might help or block you, or who could be disadvantaged by your research
  • Revisit who you are collaborating with if the context, needs or interests change
Engage

Build relationships with those who will utilise your research and generate new knowledge together

  • Take time to build empathy with stakeholders
  • Understand that knowledge exchange is a two-way relationship
  • Can help to target effective communication
Early impact

Deliver quick wins as soon as possible to keep people engaged.

  • Those outside academia do not always recognise it may take years for final results. 
  • Making our existing knowledge accessible can keep stakeholders' interest, through events, performances, literature reviews, or social media
Reflect and sustain

Keep track of your progress to improve knowledge exchange, and continue developing relationships to develop long term impact.

  • Keep track of what works to share good practice with others
  • Get formative feedback from colleagues and stakeholders
  • Be reflective on your impact

Reed, M. S. (2016). The research impact handbook. Fast Track Impact. 

In planning for E&I, start looking forward by applying these first steps.

  1. Think about your aims? (Why are you doing the project)
  2. What will the project involve? (The steps/activities that are key)
  3. Then consider how you would frame this statement
    This will make a difference by… This will have an outcome of… (What is the benefit?)

Another approach that may help is to start at the ‘end’ of your project.

Think about what your project's impact looks like to you​ eg. What do you want the benefits to be?​

  • Visualise it​
  • Articulate it​

​This will provide a roadmap of indicators for your impact, which you can refer to throughout and after your project.

CSIRO has produced a Impact Framework which can be useful to think about when planning. 

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Adapted from:

Commonwealth Scientific and Industrial Research Organisation. (2020). Impact evaluation guidehttps://www.csiro.au/en/about/corporate-governance/ensuring-our-impact/evaluating-our-impact

W. K. Kellogg Foundation. (2004). Logic model development guide. https://www.naccho.org/uploads/downloadable-resources/Programs/Public-Health-Infrastructure/KelloggLogicModelGuide_161122_162808.pdf

8 Practical steps to start planning for impact:

1. Envision your impact

So, thinking practically, what impact do you think your research might generate? This is sometimes difficult, especially if your work is in a more theoretical discipline. To help with the process, ask yourself questions such as what elements of your research might be interesting or useful to someone else? What in the wider world (policy, economy) links to your research? And where can we give most value?
 

2. Plan your impact

This clearly links to the first of the principles (‘design’). What are your objectives?  Which stakeholders do you foresee? What are the key messages you want to get across to those stakeholders? How will the message be delivered? And so forth. It may help to undertake a stakeholder analysis, and be open and honest (with yourself and others) about what can realistically be achieved, and what resources you need.
 

3. Cut back on anything hindering your impact

Academics have little enough time with teaching, administration and the research itself, so they need to ruthlessly limit the inessentials. You may need to consider going to every other meeting.
 

4. Get specific about impact and who can help you

 Don’t be afraid to reach out to those who might seem too powerful, too busy, or too high profile: in his experience they are often flattered, and ore than willing to mentor you.
 

5. Achieve your first step towards impact and measure success

Even with the process broken down into steps, it can seem insurmountable. So cut down to the tiniest steps, and set yourself achievable targets. Focus on small steps you can take every day.

 

6. Establish the purpose and the audience

(CSIRO 2015 Impact Evaluation Guide, p. 6)

  1. Accountability
  2. Allocation
  3. Analysis
  4. Advocacy
     
7. Stakeholder analysis

Stakeholder interaction can be defined as the activity of involving and communicating with actors who are potentially interested in, or affected by, research studies and their results during the research process and in the communication of results.
 

8. Stakeholder engagement

 should be placed at the centre of impact. Researchers need to develop a detailed knowledge and understanding of the stakeholders interested in or affected by their research. Building relationships from the earliest stage is essential; stakeholder involvement in research and impact planning can itself be important, as well as later in the research process when findings become available.